Gucci : A Lifestyle and Legacy

On Sunday, I decided to visit the Gucci museum, or Museo Gucci, which is located right here in Florence in Piazza della Signoria. This Italian luxury brand was first found in Florence in 1921 by Guccio Guccio.

The exhibition consists of three floors of beautiful, vintage Gucci fashion – handbags, dresses, scarves, belts,  shoes, and  even a Gucci upholstered Cadillac .


But there’s more.. There are items that complete nearly every aspect of the Gucci lifestyle- tennis, golfing, and hunting goods, parlor sets, fine china, glasses, thermoses, lamps, picnic sets.


gucci dishes.jpg

The museum starts out with pieces that have the classic red and green stripe and diamond logo that are still on many of the Gucci products today. Here, you can also see some beautiful vintage luggage sets and bamboo-handled bags.

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My favorite part of the museum, however, was the room full of evening dresses worn at the exclusive events by the most prestige and elite – Blake Lively, Hilary Swank,  Cameron Diaz. Pictures truly cannot do justice to these beautiful pieces of couture. Each gown was immaculate with tiny details – layers of ostrich feathers, tiny beading and diamonds. This exhibit especially adds to the overall sense of glamour that the Gucci evokes. It was amazing to be able to get up close to each of these beautiful pieces.



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Another exhibit that also really stood out to me was Flora World, which  consisted of beautiful handbags, dresses, and scarves with bright floral patterns. This collection was vibrant and youthful, setting a new mood to the brand.


gucci flora 2

Aldo Gucci, Guccio Gucci’s oldest son, once said “Quality is remembered long after price is forgotten.” Although I can only dream of owning a Gucci bag, visiting the museum gave me the opportunity to witness the outstanding beauty of the fashion brand and examine the craftmanship and careful detail that went into each piece. It truly was an experience I will never forget.




Published by lisa

I write about books, fashion and all things beauty on my blog, Lipstick and Literature.

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