The Best New & Upcoming Beauty Launches of 2017

With every new year  comes new beauty products to look forward to. From eye-shadow palettes to lipstick palettes, this year is definitely going to be one for the books.

Anastasia Beverly Hills Pro Lip Palette No. 1

Anastasia Beverly Hills has done it again, producing possibly the most-hyped beauty product of 2017. First announced by beauty blogger Patrick Starr, the palette features eighteen highly pigmented matte shades.


The best part? It comes with a dual-ended brush/spatula and a mixing plate that allow you to mix the colors and create endless color options. Or you don’t have to mix – some of these shades are completely stunning on their own.

Will it live up to the hype? Time will tell, but has Anastasia Beverly Hills ever let us down? I’m confident that this palette will be AMAZING – and ideal for creating your own customized lip shade!

Kylie Cosmetics’ Royal Peach Palette

Original, Kylie. The title of this palette instantly reminded me of the well-known Sweet Peach palette by Too Faced . As far as we know, Kylie’s palette isn’t peach scented, and her packaging is entirely different – no cute peaches, just Kylie’s eyeballs- but a few of the shades are pretty similar.

But this wouldn’t be the first time Kylie got, um, “inspired” by another existing beauty product. Kylie Cosmetics first eye shadow launch, The Kyshadow Palette, was almost identical to the Shaanxo palette, an exclusive eye shadow palette sold by BhCosmetics and designed by the New Zealand based, Youtube blogger Shannon.

One thing that this palette features that is unique is the royal blue shade. It’s definitely unexpected – and it’s beautiful.

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Should you be excited? Out of all of Kylie’s eye shadow palettes, this one offers the best bang for your buck, with 12 shades instead of nine as well as a brush for $45. So, if you’re a fan of Kylie Cosmetics, this looks like it could be a great addition to your collection. Jefree Star, beauty blogger and founder of Jefree Star Cosmetics was the first to review the palette and give it his approval, and you can watch his review  here.

Stila’s Heaven Hue Highlighters

This winter, Stila released the Star Light, Star Bright Highlighting palette which features three silky, beautiful highlighters – Transcendence, Kitten, and Bronze.

Now, you can buy each of these highlighters individually . Amazingly pigmented, a little of this product goes a long way.

Transcendence – This one is my favorite!

Worth the buy? Each highlighter is $32 , but for just $7 more,  you can purchase the Star Light, Star Bright Palette, which features all three shades. I love everything about this palette, but if you don’t see yourself using all three shades – Transcendence is a opalescent pink, Kitten is a beautiful champagne nude, and Bronze is shimmery gold – then perhaps you are better off purchasing individually.

Kat Von D’s Pastel Goth Palette

To close of 2016, Kat Von D released an eye-catching highlighter palette Alchemist Holographic Palette, and now the beauty world is buzzing over her newest eye shadow palette.

Bright shades for dark souls – The limited edition Pastel Goth palette features eight matte pastel shades. It retails for $35 and will be released online at Sephora on January 12th and in stores on January 27th.


LOVE IT OR HATE IT? Beauty blogger Jeffree Star couldn’t help but share his opinion. In one comment, he stated “Honestly, where’s the pastels?” Hmm, good question. These colors look very bright to be considered true pastels.

Regardless of what anyone thinks of the palette’s title – or its color choices – Kat Von D is known for her signature matte eye shadows – So if one thing is for certain,  the formula of these eye shadows will not disappoint.

Huda Beauty Highlighter Palette

In 2016, the Middle Eastern beauty sensation and social media phenomenon Huda Kattan released a line of beauty products called Huda Beauty, sold exclusively at Sephora. The beauty world instantly fell in love with her  matte lipsticks, lip contour pencils, false eyelashes, and of course, The Rose Gold eye shadow palette.

All About Texture : The combination of 3D Metal, satin, and matte shades are really what made this collection stand out among any other shadow palette in 2016.

Today, Huda announced the release of a new addition to her beauty products. She posted this video to her Instagram account, with the caption “Something’s coming, just wait til you see the inside.” The video displayed the outside packaging to her brand new highlighting palette. Neither Huda or Sephora has yet to release  an image of the palette itself, or any information regarding its date of release.

What can we anticipate from the Huda Beauty in 2017? Huda Kattan’s brand is unique not only because of the extensive experience she has as a Hollywood-trained MUA – but her ability to bridge the gap between American beauty and the beauty trends of Dubai. Much like the city, her cosmetics line can be characterized by glitz and glamour. Each of her products are high-quality and truly one-of-a-kind. Out of all new and upcoming beauty brands in 2017, Huda Beauty is one to pay close attention to.

Urban Decay x Ulta Nocturnal Shadows Box

After just releasing the AfterDark eyeshadow palette and revamping their collection of skin prep and care products , Urban Decay has announced their excitement for 2017 with the launch of an Ulta Exclusive.

The Nocturnal Shadows Box features 12 shades ideal for all different skin tones – check out this swatching of the shadows on PopSugar.


Is it a must-have in 2017? With all of the blockbuster palettes that have been released by Urban Decay – the Naked palettes, the Shadow Boxes, and so much more – this one certainly has a lot to live up to. But the selection of colors is ideal for that day-to-night transition. A long-time fan of Urban Decay, I’m excited to see what else the brand has up its sleeve for 2017.

TheBalm Cosmetics Highlight N’ Con Tour

On par with their signature cheeky  packaging, TheBalm Cosmetics recently released a highlighting and contour palette with eight shades.


In 2016, everyone fell in love with TheBalm Cosmetic’s selection of highlighters, including the Mary-Lou Manizer  and then theManizer Sisters Luminizers Palette. So we already know that the highlighters in this new palette will be incredible.

My favorite thing about this brand is the packaging – its retro, cute, and funny. How can you resist?

The Final Verdict The Highlight N’ Con Tour palette retails for just $36. If you are in need of a contour palette, this product is the most affordable one you will find. Most contour palettes only come with one highlighting shade, while this one comes with four. And, with TheBalm Cosmetics, you will never compromise price for quality.

Published by lisa

I write about books, fashion and all things beauty on my blog, Lipstick and Literature.

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reading is my happy hour.


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